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How to talk to your customer before they’re ready to buy – pre-Congress workshop

As part of the programme of the 2022 Annual UEIL Congress taking part in Athens, Greece, we are pleased to offer you an exclusive pre-Congress workshop taking place from 10:00-13:00 on Wednesday 19 October.

Hosted by Plan. Grow. Do., from this workshop you will take away:

  1. Insights in to how your lubricant/additive buyer has changed, and what you need to do to adapt to this change
  2. An awareness that there are four stages of a new customer journey, and an appreciation of how to use this to proactively nurture relationships through the journey
  3. Recognition that aligning your sales and marketing activity to how your buyer wants to buy has never been more important. Using the 4D model, you can be sure that you achieve this

Click this link to find out more about the workshop or check out the video below!

Places for the workshop are limited to be sure to book fast to ensure you don’t miss out! Registrations can be done via the UEIL Congress registration form here – be sure to indicate if you are a UEIL member or not in order to access the right priced ticket. Tickets are 300 EUR for non-members but UEIL members are entitled to a discounted price of 200 EUR!

For any questions about the workshop, please contact the UEIL Congress team at info@ueilcongress.org.

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